Radio advertising may not be what it used to be, but audio advertising offers a modern avenue for reaching listeners.
Audio advertising, unsurprisingly, refers to audio ads used on audio streaming platforms such as Pandora, Spotify, and other streaming radio. Like Online Video Advertising, audio adverts can be pre-roll or mid-roll, starting before the stream or mid-stream, respectively.
Though not generally as targeted as Connected TV Advertising (CTV), pre- and mid-roll ads via audio advertising have a lower skip rate than other forms of digital advertising.
