Digital Out-of-Home (DOOH) advertising is the use of digital advertisements in public places such as airports, shopping malls, sports arenas, and beyond. DOOH ads meet potential customers in the “wild,” and are often used in conjunction with other forms of digital advertising to create a multi-channel campaign.
Unlike targeted advertisements, DOOH ads reach a large, general audience with the hope of hooking potential customers with compelling visuals and powerful messaging.
