Digital Out-of-Home (DOOH) Advertising

Digital Out-of-Home (DOOH) advertising is the use of digital advertisements in public places such as airports, shopping malls, sports arenas, and beyond. DOOH ads meet potential customers in the “wild,” and are often used in conjunction with other forms of digital advertising to create a multi-channel campaign.

DOOH ads are more dynamic than traditional static billboards and public advertisements and can be customized to optimize engagement based on:

• Time of day
• Weather
• Holiday
• Day of the week (weekday/weekend)

Unlike targeted advertisements, DOOH ads reach a large, general audience with the hope of hooking potential customers with compelling visuals and powerful messaging.