Display advertising is used across websites, apps, and social media platforms; display ads include banner ads, pop-ups, and other on-screen visuals. Display ads can be especially effective for promoting time-sensitive campaigns and offers.
Unlike display advertising which uses visual interrupters to get audience attention, native advertising is designed to blend in with the content on the platform it appears on. Examples of native advertising include branded Instagram or Snapchat filters, sponsored articles, and in-feed/in-scroll social ads.
Soundwave Digital will help you determine which types of ads make the most sense for your business objectives, with recommendations backed by expertise in:
Contextual ads: display ads that are relevant to the content of the website or app being viewed by the user. For example, a protein shake ad on a gym website.
Behavioral ads: displaying ads based on user behavior, such as search history [link to “H2: How Do We Use Cookies?]; for example, a gym membership promotional ad for a user who has been searching, “how to get in shape.”
Prospecting involves identifying new customers and targeting them with ads.
Retargeting refers to the process of using ads to specifically target users who have interacted with your brand before, but have not yet converted into customers.
Unlike static, one-dimensional ads, rich media is dynamic and interactive, designed to drive audience engagement through interaction with the ad (think tapping or swiping through different elements). Examples of rich media include video, animation, and polls.
