Connected TV Advertising (CTV)

Targeting Audiences Through Smart TV

As more viewers disconnect from traditional cable, opportunity arises for digital advertising in the streaming and Smart TV space. Connected TV Advertising (CTV) refers to ads used on internet-connected television devices (aka smart TVs), via streaming platforms including:
Amazon Prime Video
The Roku Channel
Apple TV

How Does Audience Targeting with CTV Work?

Smart televisions have built-in internet connectivity which allows advertisers to access viewer demographics and audience behaviors in the same way that they are able to access this information on the web. From there, CTV ads can be used to target viewers with relevant content, increasing the likelihood of conversion. 

More DSP Channels:

Display & Native
Online Video Advertising (OLV)
Connected TV Advertising (CTV)
Audio Streaming
Digital Out of Home Advertising (DOOH)
Social Media