Social Media Buying

Secure Your Spot Across Social Platforms

When your partner with Soundwave Digital, you are partnering with a team of programmatic advertising experts who know the ins and outs of media buying.

Social media buying, specifically, refers to purchasing ad space across social media platforms including Facebook, Instagram, Twitter, Tik Tok, and LinkedIn. Each platform has its own audience types, engagement trends, most effective content types, and more, but the key is to maximize ad space to drive the most relevant potential customers to your product or business.

Like other forms of contextual advertising, social media buying allows brands to reach specific target audiences based on their demonstrated behaviors and interests across social media platforms, including:


There are many types of social media ads including:

  • Video ads
  • Sponsored posts
  • Display ads
  • Interactive ads (filters, tags)

More DSP Channels:

Display & Native
Online Video Advertising (OLV)
Connected TV Advertising (CTV)
Audio Streaming
Digital Out of Home Advertising (DOOH)
Social Media