Perfect for marketers and agencies who already use display/programmatic ads, want more from their DSPs and ad partners, and need agile support and transparent performance data.
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Display advertisements include banner ads, pop-ups, and other on-screen visuals that are used across websites, apps, and social media platforms. Display ads can be especially effective for promoting time-sensitive campaigns and offers with visual interrupters to gain audience attention.
Unlike display advertising, which uses visual interrupters to get audience attention, native advertising is designed to blend in with the content on the platform it appears on. Examples of native advertising include branded Instagram or Snapchat filters, sponsored articles, and in-feed/in-scroll social ads.
Video advertising has become an increasingly important part of successful digital marketing strategy in the last 5 to 10 years. While commercials have long played a part in generating and attracting new customers, modern video advertising uses information about audience behaviors and preferences to more intentionally target prospects online.
Targeting Audiences Through Smart TV
As more viewers disconnect from traditional cable, opportunity arises for digital advertising in the streaming and Smart TV space. Connected TV Advertising (CTV) refers to ads used on internet-connected television devices (aka smart TVs), via streaming platforms including:
Get Heard Across The Airwaves
Radio advertising may not be what it used to be, but audio advertising offers a modern avenue for reaching listeners.
Audio advertising, unsurprisingly, refers to audio ads used on audio streaming platforms such as Pandora, Spotify, and other streaming radio. Like Online Video Advertising, audio adverts can be pre-roll or mid-roll, starting before the stream or mid-stream, respectively.
Digital Out-of-Home (DOOH) advertising is the use of digital advertisements in public places such as airports, shopping malls, sports arenas, and beyond. DOOH ads meet potential customers in the “wild,” and are often used in conjunction with other forms of digital advertising to create a multi-channel campaign.
Social media buying, specifically, refers to purchasing ad space across social media platforms, including Facebook, Instagram, Twitter, TikTok, and LinkedIn. Each platform has its own audience types, engagement trends, most effective content types, and more, but the key is to maximize ad space to drive the most relevant potential customers to your product or business.
Programmatic advertising offers you the ultimate efficiency to reach your audience in the right places and at the right times. Your Soundwave Digital team will help create a strategy that employs easy, automated media buying optimized for your specific business needs.
A demand-side platform (DSP) is a software platform that automates the purchase and placement of digital ads. Entering your specific campaign goals and target audience allows DSPs to buy ad space that reaches them at the optimal times and places, using data and algorithms to deliver you the best results.
Pixels are simple pieces of code that integrate into a website directly or through a tag management system, which allow DSPs to relevant user data for remarketing and/or measure conversions for performance-based campaigns (e.g. Landing Page Views, Purchases, etc.)
Pixels are important because it allows Amplifi to measure performance through on-site actions, which in turn help our AI-based algorithms optimize our programmatic campaigns. In addition, it allows Amplifi to create lookalike models to find users who are most similar to a client’s existing user pool.
Through the use of 1st-Party Survey data, we are able to create custom audiences based on a user’s interest, intent, and behaviors. We are then able to model off this seed audience through Amplifi and create our Lookalike Audiences.
Our large pool of 1st-Party and Panel data allows to find the right user for each of our clients but also allows us to draw insight into additional interests/behaviors an audience might show that other tools overlook
We use 1st-Party Anonymized Panel Data to power Amplifi. In addition, through various data partnerships we have access to PII-compliant Demographic Data (e.g. Transunion, Experian, Visa, Mastercard, etc.)
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