Programmatic advertising offers you the ultimate efficiency to reach your audience in the right places and at the right times. Your Soundwave Digital team will help create a strategy that employs easy, automated media buying optimized for your specific business needs.

A demand-side platform (DSP) is a software platform that automates the purchase and placement of digital ads. Entering your specific campaign goals and target audience allows DSPs to buy ad space that reaches them at the optimal times and places, using data and algorithms to deliver you the best results.

Pixels are simple pieces of code that integrate into a website directly or through a tag management system, which allow DSPs to relevant user data for remarketing and/or measure conversions for performance-based campaigns (e.g. Landing Page Views, Purchases, etc.)

Pixels are important because it allows Amplifi to measure performance through on-site actions, which in turn help our AI-based algorithms optimize our programmatic campaigns. In addition, it allows Amplifi to create lookalike models to find users who are most similar to a client’s existing user pool.

Through the use of 1st-Party Survey data, we are able to create custom audiences based on a user’s interest, intent, and behaviors. We are then able to model off this seed audience through Amplifi and create our Lookalike Audiences.

Our large pool of 1st-Party and Panel data allows to find the right user for each of our clients but also allows us to draw insight into additional interests/behaviors an audience might show that other tools overlook

We use 1st-Party Anonymized Panel Data to power Amplifi. In addition, through various data partnerships we have access to PII-compliant Demographic Data (e.g. Transunion, Experian, Visa, Mastercard, etc.)